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Offline Campaigns

Spastic Association of Singapore Offline Campaign

CarnivalHope 2011

There is an offline campaign going on at Angsana Green, East Coast Park which has just past recently which is the Carnival Hope 2011. Tickets are sold at $10 each. This carnival has fun games and entertainment, and also food and drinks would be sold. Some of the DJs would also be here to give a solid performance. All the funds will be given to the Children’s Charities Association to benefit six different association included. One of them would be the Spastic Association of Singapore.

Charity Bike Wash

This is another offline campaign which is on last year 2010. This campaign is set up at Pasir Ris downtown East opposite big carpark which is to make money be cleaning people bikes for $10 each. All the money would be given to the Spastic Association of Singapore and any extra donations are welcomed too.

Cold Storage Kid Run 2010 – The race for every kid

Another campaign would be organise by the Cold Storage is a kind of marathon that is specially made for the family. There will be different categories of running which is suitable for both children and parents. There is also a unique running category that is specially for children around 6months to 23months to take part in. The event had an impressive turnout of 5000 children. The children of the Spastic Children’s Association of Singapore also took part in the event which will be accompanied by veteran athletes Mr. Kunalan to run along with.

Games Carnival for the Spastic Children’s Association of Singapore (With Arrow’s Polytechnic/ITE Cluster)

The next campaign would be the Games carnival held by new creation church at the Spastic Children’s Association of Singapore Main Hall. It is held during 2009 October 31. There are 50 children from the SCAS who participate in the carnival. The aim is to spread the love of Jesus by organising a games carnival for the children as well as to bless each child with a goodie bag containing stationery items and toys.


Facebook (Failed online campaign)

Spastic Assocation of Singapore

Main Page

Workload Breakdown


Generate new ideas for the website

Explore on what the existing website contains

Explore on what needs to be improved for the website

Tai Heng

Research on websites of other local organizations

Comparison and study case of both online and offline campaign research

Jing Hong

Research on online and offline campaign

Events organized for disabled children

Organization of powerpoint slides

1. Reflect on 5 key points each speaker had mentioned during the presentation.

First Guest Speaker

1. How marketingand business strategies was used

2. Meet up with the customer expectations

3. Keep yourself update with research

4. The more expereice you have, the better chances you will get the job

5. Must be patient and result will be show at the end of the long run

Second Guest Speaker

1. How much we can earn from making a website (Price vary from different kinds of websites)

2. How much time is needed to make a website (Time vary from different kinds of websites)

3. More than one person is needed to create the website, thus teamwork is very important

4. Xia xue the famous blogger

5. Web design

2.List at least 3 things that has inspired you from this lecture.

1. Must work hard in order to earn big bucks

2. Manage time properly

3. To work hard to live up to my dreams

3.Do you think its useful to have guest speakers share their expertise, experience and “Tips & Tricks” of the trade? (Explain)

Yes, I think it is useful and helps a lot as the speakers share their past with mistake that we should learn from and not to commit again which the knowledge we get from the talk cannot  be found in other places, and is important to work hard as great results would be shown at the end for those who have work hard.

A trip to ACM

1) Identify 2 of your favourite ACM exhibits of which the content is presented in the most creative way to enhance users interaction and overall experience.

The First one of my favourite exhibition would be the Congo River: Arts of Central Africa.

It is an new exhibition which will last only until April. The exhibition is really quite well-done as it really provides rich information about the culture of Central Africa. The dark lighting and mysterious atmosphere brings the tourists into a whole new level of excitement which brings out the curiousity of tourists and the urge to find out more about the things that are in the exhibition. Once you enter the place , there are some kind of mask that are presented in different areas. These brings out the mysterious atmosphere and as you walk further in to the exhibit , there are videos showing about the african culture and dances which I think is quite interesting. There is also a projectile screen on the wall when you move left and right , the person in the screen would look at the direction you are moving towards. And at times while moving around , there will be animals like birds and goat which will run around too when you are moving.

The Second one of  be the Supermighty! Heroes of Asia.

This is also a new exhibition in the museum which will end around february. The exhibition is about asian myths and legends which includes the stories and characters. The exhibition which i find it really interesting as the characters display is very beautiful and colourful and its story is really very interesting. The exhibition is very colourful through its modelling display of characters and well-done props. It has a feeling to be back to the children times where stories were told by your grandparents. The interactive part would be a small computer beside it which there is a game to play on it. It suits the children theme and you most probably won’t get too boring through all the walking around the other exhibitions. You can play the game to relax and the game also have a story in it.

2) Briefly describe at least 2 New Media Tools/Technologies the museum had used for public communication & education at the various exhibits?

The First new media tools wold be the touch-screen devices that all the exhibition would have at least one of it. The touch-screen devices whereby you touch on the screen the person in it would start to talk and tell you more about the information that is in the exhibition. You can also choose the information you wan to find out by touching at the options giving in the devices. This is quite interesting and fun as you can find a lot of information about the specific exhibition will get more information than just looking at the artworks in the exhibit.

The Second new media tools would be the projectile screen. There will be a button at the side whereby you click it , the image of an ancient human figure would come out along with the fixed bracers and necklace that is display at the place. I think is quite an good idea as you would know how the ancient people looks like and how it looks like when wearing the necklaces or bracers from the past.

3) To make 1-2 recommendations (using new media tools) to improve the way the current content is being presented to the public. (can include ACM’s website too)

To improve , I think that people enter the exhibition would be given a sort of a small handy touch screen devices that when they touch on the screen , the devices would guide them to where the information is located at. And of course at the end you will need to return the devices back to the museum.

Literature Review


As many people do not know that now many people from different parts of the world are facing water crisis problem.

Lacking of clean water has become a major issue for people around the world. We may not know that other people in parts of the world has no access to clean water. We are fortunate to live in countries that are rich in clean waters to access. But how about those poorer countries around the world?


The water that we waste for example washing things without closing the tapes , and having a bathe rather than a shower. All these amount of water is enough for other people at other places to have clean water.

Did you know that around every 20 seconds , a child dies from water-related disease and also more people own cell phones than have access to toilet.

So what can we really do to solve the water crisis problems for the poor people around the world? For example we can take a shower instead of a bathe and also turn off the tape when we are washing our plates.

But the main problem is how we help developing countries where the water we save is as much as they can use.

This is where social media come to use. Using social media would be able to let more people have awareness of the water crisis problems face by other countries. But other than that what does it help to solve the problems?

We will talk about the problem in the next part.

By the time we read this Introduction , a children had already died from water-related disease.




Social media helps user to have awareness through water crisis around the world through internet website example facebook , twitter , google etc to discuss and talk about water-related problems faced by the world.

Social Media Apps and Tools

These apps and tools can help you measure how much water you use, find conservation tips, and also use your phone to calculate how much water that went into your groceries. These applications and tools simply accessable through iphone applications , internet applications as well as fun calculator applications through the internet. One example is the virtual water applications. This is a cool iPhone application created by a European organization to let you have the awareness of how much freshwater is used to produce certain products.  Examples are you will know 500 grams of barley requires 650 litres of water to grow and etc.

Social Media News

Another one is to search online for the latest water-related news. You can now easily search for water-related news online through updates across the world and check out major resources for staying on top of the news. One example is the UN water. It is a division of the United Nations which will update the latest policy news to keep track of what countries are doing about water and the solution they came out with to solve the water-related problem on a larger scale through government and international policy news.

Social Media Campaigns

Last one would be the campaigns and activities brought up by major and non-profit organisations through the Blog Action Day. Other websites like change.org has also compiled a list that draws a wider of people and organisations. Examples are the Oxfam which is an international confederation of 14 organisations working together around the world to bring solutions to poverty and injustice. And also the charity water which is a non-profit organisation where objective is to bringing clean and safe drinking water to people in parts of the world.



Looking at all of the above , the social media has indeed help up a lot about the awareness through water-related problems. Events that are organise by non-profit organisation helps to create an awareness to water-related problems and also help to raise fund for people who are willing to donate to the organisations.


However , although the social media help to let people have more awareness to water-related issues , it is still people freewill if they wanted to donate and help out or not.


But if social media is those not alert people about water-related problems to world are facing , they will never have the chance to help out to solve the problems. Thus social media is still useful as it have give a chance for kind-hearted people to help out or donate rather than they do not know anything and thus can never have a chance to donate or help out.


1.     HOW TO: Help Solve the Global Water Crisis with Social Media






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